A LinkedIn Company Life page corresponds to the Life tab of a LinkedIn Career Page. It is used to show an organization’s culture, teams, testimonials and opportunities to candidates. Important point: this is not the same thing as a simple free Business Page. According to LinkedIn, you must first have a Company Page or University Page, then enrich this page with Career Pages to access the Life tab or the What We Do tab depending on the type of organization.

If you’re just looking to create a LinkedIn Page for your business, the process is simpler. If you are looking for a real Corporate Life page to work on employer branding, attract candidates and personalize the experience according to audiences, you need to consider Career Page.

Quick response

To create a LinkedIn Corporate Life Page, start by verifying that your organization already has a LinkedIn Page. Next, you must have an active Career Page or purchase a Career Pages license. Once this layer is activated, businesses, universities, colleges and high schools can use a Life tab; instead, search and staffing companies have a What We Do tab.

Content to prepare before creation

  • a clear employer proposal;

  • team photos;

  • collaborative testimonials;

  • information about culture;

  • priority positions or professions;

  • messages adapted to target profiles;

  • recent and verifiable evidence.

Company page, Career Page and Life tab: do not confuse

Element LinkedIn Role Prerequisites Main use
Company Page Official presence of the organization Personal LinkedIn profile Brand, posts, products, jobs, analytics
Career Page Recruiter/employer brand layer Company Page or University Page Attract talent and show opportunities
Life tab Culture tab of the Career Page Career Active page Culture, leaders, photos, testimonials
What We Do tab Variant for search/staffing Career Page adapted Clients, candidates, testimonials, contact

LinkedIn says a free Company Page can represent an organization, publish content, track analytics, and add certain calls to action. The Career Page adds a recruitment dimension: Life tab, Jobs tab, audience targeting and a richer experience for candidates.

Prerequisites to check

Before planning the Corporate Life page, check

  • you have an official and claimed LinkedIn Page;

  • you have the correct admin rights;

  • your organization is eligible for the Life tab or the What We Do tab;

  • you understand whether a Career Pages license is necessary;

  • employer content is up to date;

  • job offers and career pages are consistent;

  • photos and testimonials are approved internally.

LinkedIn also specifies that admins access features according to their access type. To use certain AI-assisted creation features on Life Pages, you need Super Admin or Content Admin permissions on the Career Page.

What to put in a LinkedIn Company Life page?

An effective Corporate Life page should not look like a generic HR brochure. It must respond to what candidates are really looking for:

  • how the team works;

  • what distinguishes culture;

  • which profiles succeed in the company;

  • how managers support employees;

  • which projects or professions are priorities;

  • what evidence shows that the employer promise is true.

  • LinkedIn lists the following content for the Life tab in particular: managers, culture highlights, photos, employee perspectives and employee testimonials. For the What We Do tab, LinkedIn also adds contact information and customer or candidate testimonials.

Employer brand content matrix

Objective Content to publish Signal to follow
Attract candidates Employee testimonials, team photos Clicks to jobs, subscriptions, messages
Reassure about culture Values ​​proven by concrete examples Comments, shares, reading time
Target a profession Dedicated page by function or program Qualified applications
Support sales recruitment Content on goals, rituals, progression Visits to recruiter profiles
Improve the employer brand Collaborator posts linked to the page Employee and candidate engagement
  • This matrix helps avoid a common mistakecreating a page that looks pretty, but is impossible to measure. A Company Life page must also produce useful signals for recruiters.

Creation workflow

  • 01

    Audit the existing LinkedIn Page: logo, description, URL, sector, posts, jobs.

  • 02

    Clarify the priority audience: sales, tech, support, work-study students, managers, etc.

  • 03

    Identify the main employer message.

  • 04

    Gather evidence and assets: photos, career pages, PDFs, testimonials, collaborator posts.

  • 05

    Check admin rights and Career Pages access.

  • 06

    Create or configure the Life tab or What We Do tab.

  • 07

    Adapt the content by audience if the functionality is available.

  • 08

    Link the page to offers, employee posts and recruitment pages.

  • 09

    Measure visits, clicks, job views, messages and applications.

If you use the AI-assisted authoring option, LinkedIn recommends reviewing, editing, and approving content before publishing. This is essential: an AI can produce a page that is fluid but too generic or inaccurate.

Common errors

  • Confuse the creation of a Company Page with the creation of a Corporate Life page.

  • Promise that a Life tab is free and available to everyone.

  • Publish values ​​without concrete proof.

  • Reuse the same content for all professions.

  • Forget offers, recruiters and CTAs.

  • Do not link the page to candidates’ LinkedIn signals.

  • Leave obsolete photos, testimonials or figures.

For a startup or SME, it can sometimes be more profitable to first strengthen the Company Page, founder posts, recruiter profiles and career pages before investing in Career Pages.

Link the Corporate Life page to recruiting signals

A Corporate Life page should not stand alone. It can feed a real LinkedIn recruitment system:

  • identify candidates who interact with employer posts;

  • track visits to recruiter profiles;

  • link comments to open offers;

  • detect employees whose posts attract the right profiles;

  • transform the signals into contextualized reminders.

To structure this system with Yadulink

FAQ

Can you create a LinkedIn Corporate Life page for free?

A LinkedIn Company Page can be created for free, but the Life tab is linked to Career Pages. LinkedIn indicates that you must enrich a Page with Career Pages to access the Life tab or the What We Do tab.

What is the difference between Life tab and What We Do tab?

The Life tab concerns businesses, universities, colleges and high schools. The What We Do tab is available for search and staffing companies.

Do you have to be an admin to create a Corporate Life page?

Yes, you need the appropriate rights on the Page or Career Page. For some AI functions, LinkedIn mentions Super Admin or Content Admin permissions.

What to put first on the page?

Start with the employer promise, proof of culture, employee testimonials, recent photos and links to priority positions.

Is a Corporate Life page enough to recruit?

No. It helps to reassure and inform candidates, but it must be linked to posts, recruiter profiles, job offers, messages and signals of interest.

Useful sources

Remember the essential

Creating a LinkedIn Business Page isn’t just about filling out a page. It means building proof of an employer brand, linked to jobs, offers and candidate signals.

If you want to transform LinkedIn interactions around your employer brand into recruiting priorities, test Yadulink to track signals, hot profiles and useful follow-ups.