LinkedIn, the professional social network par excellence, is an essential tool for developing your network, sharing relevant content and generating leads. However, to optimize your publishing strategy, it is crucial to know the best and worst times to publish on this platform.

The 2 days to avoid when posting on LinkedIn

After extensive data analysis, studies revealed that the two least optimal days for posting on LinkedIn are:

  • Sunday

  • Monday

Why avoid these days?

  • Low user activityOn weekends, LinkedIn users are less active on the platform, which means your content is less likely to be seen and engaged.
  • Increased competitionThe start of the week (Monday) is usually characterized by high content competition, making it difficult for your post to stand out.
  • Reduced connection timePeople tend to spend less time on LinkedIn during weekends and the beginning of the week, when they are often busy with personal or professional tasks.

Optimal days to post on LinkedIn

Conversely, the most favorable days to post on LinkedIn are:

  • Wednesday

  • Thursday

Why prioritize these days?

  • High User ActivityOn these days, LinkedIn users are more active, increasing the chances of visibility and engagement.
  • Less competitionThere is typically less content published on Wednesdays and Thursdays, giving your post a greater chance of getting noticed.
  • High connection timePeople are generally most connected to LinkedIn during the middle of the week, when they are looking for information, connections and business opportunities.

Optimal times to post on LinkedIn

Besides posting days, the times you post also have a significant impact on visibility and engagement. Here are the recommended times:

  • MorningBetween 7 a.m. and 9 a.m.
  • AfternoonBetween 12 p.m. and 2 p.m.
  • EveningBetween 5 p.m. and 7 p.m.

Additional Tips for Optimizing Your LinkedIn Posts

  • Publish high-quality contentShare relevant information, blog posts, videos and case studies that provide value to your audience.
  • Use eye-catching visualsImages, videos, and infographics improve engagement and make your content more engaging.
  • Engage your followersAsk questions, start discussions, and respond to comments to generate interest and build relationships.
  • Use relevant hashtagsHashtags help users find and categorize your content, thereby increasing its reach.

Conclusion

By avoiding unfavorable posting days (Sunday and Monday) and favoring optimal days (Wednesday and Thursday) as well as recommended times, you can significantly improve the visibility and engagement of your LinkedIn posts. By combining these strategies with high-quality content and effective engagement techniques, you can harness the full potential of LinkedIn to grow your network, strengthen your brand, and generate valuable leads.

Read next

To relate this topic to a more concrete business workflow: